Why am I driving this yellow Plymouth Arrow into the
Lotto Garage? Why not!? You know, every once in a while you want to show up somewhere in a car where everyone says "What the heck is
that?" And the Arrow fills the bill nicely — although the Plymouth Cricket would also work here. (Did you just say "What?" again? Look it up
here.) The Cricket was based on a British car (the Hillman Avenger), but when that failed sales-wise, Chrysler headed east across two continents and plucked the Mitsubishi Lancer Celeste from its Japanese partner, redubbed it the Plymouth Arrow (also sold in Canada as the Dodge Arrow), and... didn't do much better with it. But it kept a cheap compact in Chrysler's showrooms until the Horizon/Omni got up and running. The Arrow's looks weren't too bad, but I liked even better Chrysler's use of the
Harry Nilsson song "Me and My Arrow" (you can hear it
here) in their advertising campaign.
— jc
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